Media Quiz

Create an engaging and colorful infographic that represents various media channels and their reach metrics, incorporating elements like graphs, video ads, and digital marketing symbols.

Media Mastery Quiz

Test your knowledge of media concepts and advertising strategies with our engaging Media Mastery Quiz! This quiz is designed to challenge your understanding of various aspects of media, from reach metrics to stages of the consumer journey.

10 thought-provoking questions
Multiple choice and checkbox formats
Learn more about effective media strategies!

10 Questions2 MinutesCreated by EngagingMedia42

True or false? Gross reach is the total number of individuals who were reached at least once by an advertising medium.

True

False

Which targeting is based on a user’s inferred data? (Select all statements that apply)

Demographic

Interest-based

Look-A-Like

Video View

The type of media which is managed and controlled directly by the brand is also known as:

Paid Media

Owned Media

Digital Media

Consumer Journey

Out of a target group of 12 people, 6 people are exposed to an ad two times, 3 other people see the ad one time and 3 other people don’t see it at all. How high is the net reach?

25%

50%

75%

What is one of your favorite desserts?

Any type of cake

Ice cream

Chocolate

I don't like dessert

Which statements are correct?

GRP is the number of Gross Contacts as percent of a defined target group

GRP is the net reach in absolute numbers of a defined target group

With GRP you can make assumptions over the quality of the contacts

GRP of different target groups can not be summed up

What are the 4 stages of the consumer journey?

Awareness, Consideration, Purchase and Luxury

Awareness, Consideration, Purchase and Loyalty

Alliance, Consideration, Prestige and Loyalty

Gross contacts in traditional media are equivalent to … in digital media.

Unique Users

Clicks

Ad Impressions

Completed Video Views

What is a Pre-Roll?

A sushi appetizer

A warm up exercise

An in-stream video ad format which starts before a video is played

Media Quiz

Media Mastery Quiz

More Quizzes