Answer these questions to see what you know about our industry.

Above the Fold

A website that is free from all traces of deceit or duplicity.

A site that does not get involved in angry or controversial content.

Website page that can be seen without scrolling down.

Backlink

0%

0

 

0%

0

A link from another website pointing to your website.

0%

0

A private LinkedIn connection.

CPM

Clicks per mille - amount of money advertiser pays for a set number of views of their ad.

Internet shorthand for "See you in the PM (afternoon)".

Acronym for Certified Product Manager

EdgeRank

Company ranking in a specific vertical.

Ranking of digital media companies across a variety of verticals who produce controversial content

Algorithm to determine which posts appears in a user's news feed.

Long Tail Keywords

General keywords used to describe an entire industry.

Terms used when searching for long tailed animals.

Term or phrase used when searching for something very specific.

Native Advertising

0%

0

Camouflaged advertising that follows the form/function of the webpage on which it is placed.

0%

0

 

0%

0

Advertising campaigns targeted to a website's endemic audience.

PageRank

Developer who is the fastest coder on the team.

Story on website with the most traffic.

Value a web browser assigns to the pages and websites it has indexed.

CTR

Click through rate which measures the ratio of ad impressions vs the number of times the ad was clicked.

Cathode tube ray, an early generation monitor

Clicks to Revenue which measures the ratio of ad impressions to realized revenue.

RPV

Amount of money generated per page version.

Amount of money generated per user visit.

Acronym for remote person view (user view).

SETE

Search engine targeting economy is the study of SEO revenue generation and effect on GDP.

Famous technology commune located in southern France.

Texting abbreviation for smiling ear-to-ear.

SERP

Search engine results page which displays the results for a performed search.

Search engine remarketing program - adding a cookie to someone's browser so your ads appear there.

Social Engineering Role Playing - a programming language used in gaming development.