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Red Bull Insights Master: Week 2

Select all that apply: depletions sales...

Are sales from the DP to the retailer

Are available in SAP

Is managed by sales performance and planning

Is updated in the system weekly

Is managed by the data insights department

Select all that apply: the convenience channel is defined by NACS as follows:

Must be between 500 and 3000 square feet

Must be between 500 and 5000 square feet

Store must operate at least 8 hours a day

Store must have at least one checkout

Store must carry a limited selection of grocery items

Based on Daniel's Nielsen to IRI transition presentation, approximately how many stores did IRI have store-level data for?

60,000

65,000

55,000

50,000

Match the following Nielsen term to its IRI equivalent: Census Trading Area

Match the following Nielsen term to its IRI equivalent: Remaining Markets

Match the following Nielsen term to its IRI equivalent: Comp Markets

Which of the following is NOT a difference between Nielsen and IRi data?

Market Sizes/Definitions

Greater amount of independent convenience cooperators

Sampling methodology between IRi and Nielsen differs

Nielsen week ends on Sunday, IRi ends on Saturday

Product and categories are defined differently

Red Bull's share in the last IRi period (ending March 19th) was:

43.4

43.6

43.2

43.1

BONUS: When Johnny Show took over Director of Business Insights, who did he replace?

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