IMM - Digital Challenge
What's the new artificial intelligence that's now processing a "very large fraction" of queries on Google?
RankBrain
BrainWave
MindRank
PageRank
Twitter recently launched a campaign for the Rocky-reboot film "Creed" that utilized its recently-unveiled ad unit. What's unique about the unit and what is it called?
Promoted Live Videos, which feature live-streamed sponsored content.
Promoted Moments, which feature multiple multi-media and live elements.
Promoted Places, which deliver push messages when users are in a certain geographical location like a retail outlet
Promoted News, which features a feed of brand content.
Amazon's voice-activated home assistant, the Echo, began providing a new type of search recently. What is the source of the data and what will it include?
Bing, Image Search
All Recipes, Recipe Search
Google, Shopping Search
Yelp, Local Search
Facebook hit a new level of users this week, how many users are now part of the Facebook community ?
1 billion
2 billion
1.5 billion
2.5 billion
What's the name of the new social listening metric Twitter announced recently?
SocialShare
VoiceShare
TrueVoice
TrueView
Recently prominent ad networks and agencies -- including AppNexus, AOL, Dentsu Aegis Network, Index Exchange, Interpublic, Google, Omnicom, Publicis, Rubicon Project and WPP -- pledged support for a Trustworthy Accountability Group (TAG) industry effort to do what?
Register and certify legitimate ad buyers and sellers
Develop technology to disable ad blocking
Certify the accuracy and timeliness of real-time audience data
Create a blacklist of fraudulent networks and publishers
What does SEO stand for?
Survivability Enhancement Options
South Eastern Ohio
Search Engine Optimisation
Swith Everyone On
How many songs have been sold by the iTunes music store to date?
500 million
250 million
150 million
100 million
What is a moblog?
A type of MP3 player popular in South Korea
A weblog written on the go from a portable device
A spontaneous gathering organised over the internet
A record of online transactions made with a bank
What is the hashtag (#) used for when posting Tweets to Twitter?
It is used to mark keywords. This helps when searching for Tweets on particular topics.
It is used to indicate the username of the account from which the Tweet is being made.
It is used for replies or mentions, to indicate the name of another user.
It is used to indicate anger or annoyance.
WordPress, Typepad and Expression Engine can all be used for what? (There is more than one correct answer.)
Blogging
Word processing
Content management
Peer-to-peer file sharing
What is a Podcast ?
An MP3 player with built in digital camera
A digital camera with built-in MP3 player
An attachment for MP3 players which lets people broadcast their music via radio
A piece of audio that is downloaded from the net and can be put on an MP3 player
What was the amount Google were fined this week for ilegally favouring its on shopping service at the top of its search results
$2.3 billion
$2.7 billion
$1.9 billion
$2.9 billion
What does DRM stand for?
Digital Relay Mechanism
Dongle Reflex Maintenance
Digital Rights Management
Dynamic Reference Map
Which is the fastest growing age bracket on Twitter?
55-64
15-24
25-34
45-54
Which is the third most popular social network in terms of traffic?
Pintrest
Google+
LinkedIn
Twitter
When was the first iPhone introduced
2005
2006
2007
2008
Twitter limits the number of characters per tweet to 140
True
False
How many searches does Google process each month ?
1 Billion
10 Billion
100 Billion
5 Billion
How many new users are added to Facebook every DAY ?
100,000
500,000
250,000
50,000
How many Tweets are made each day ?
100 million
500 million
10 million
250 million
How many hours of video are uploaded to YouTube every minute ?
50
100
200
300
How many members does LinkedIn have ?
100 million
200 million
250 million
450 million
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