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Mass Media 100

What is the Dynamic Method of PR
Planning - Research - Evaluation - Communication
Research - Planning - Communication - Evaluation
Communication - Research - Planning - Evaluation
Evaluation - Planning - Research - Communication
What are the four conditions of the social learning theory?
Attention, retention, motor skills, motivation
Attention, understanding, motor skills, motivation
Attention, retention, understanding, motivation
Attention, understanding, motor skills, motivation
Which of the following is not a qualification of burden of proof?
Must prove it is false
Must be able to measure how much harm it has cause
Must prove source is not credible
Must prove negligence
What is one major trend of advertising today?
Who is Louise DeLage?
A woman who helped shape PR into what it is today
A fake instagram account used to promote awareness for alcohol addiction
The actress in the "Miracle" film case
The CEO of BP at the time of the oil spill
Advertising transitioned from a _______ society to a _______ society?
Producer - consumer
Consumer - producer
Active - inactive
Inactive - active
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