<div style="text-align: center;"><span style="font-size: 36pt; font-family: helvetica, arial, sans-serif;"><strong>BABU</strong></span></div> <div style="text-align: center;"> </div> <div style="text-align: center;"><span style="font-size: 14pt; font-family: helvetica, arial, sans-serif;">'Be Aware of Bias' Utility </span></div> <div style="text-align: center;"><span style="font-size: 14pt; font-family: helvetica, arial, sans-serif;">Decision making is challenging. Good decision making is even more challenging! Babu is here to help you.</span></div> <div style="text-align: center;"><span style="font-size: 14pt; font-family: helvetica, arial, sans-serif;"> </span></div> <div style="text-align: center;"><span style="font-size: 14pt; font-family: helvetica, arial, sans-serif;">Tell BABU whether the following statements reflect how you feel about your upcoming decision. It will let you know what cognitive biases may be impacting your decision and what you can do about it. Any <a href="mailto:tom@turo.com">feedback</a> to Tom Wang welcome.</span></div>

'Be Aware of Bias' Utility

Decision making is challenging. Good decision making is even more challenging! Babu is here to help you.

Tell BABU whether the following statements reflect how you feel about your upcoming decision. It will let you know what cognitive biases may be impacting your decision and what you can do about it. Any feedback to Tom Wang welcome.

I can very easily compare this project to a similar project in many ways

I feel like we’ve done something like this and know how hard it’s going to be

We haven’t done anything quite like this, so will almost certainly be harder than normal

The very first data indicators that we should do this came up immediately

I bounced this idea off of a few folks I trust and they seem to completely agree with this approach

Feeling greatd that there is mostly only upside with this change

The evidence for this change happens to coincide completely with my personal point of view

Almost all the facts in favor of doing this meet with my expectation of what we should do

We’ve got a few pieces of data, but the direction is completely clear

This solution will work, but we’ve got to thread a needle to get it right

I advocate a specific particular solution and a more general approach is less likely to work

I know so much more about the rationale for this solution than our users likely ever could

The people who will be using this only see the tip of iceberg for why it needs to be this way

I think about this issue all the time and have particular ideas associated with it.

The idea origin is from a person (maybe even me) who has been involved with had successful intended impact on metrics recently

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