Test your Shopper IQ
Test Your Shopper IQ
Are you a savvy shopper? Take our engaging quiz to test your knowledge of shopping behaviors, trends in the beauty market, and decision-making processes of today's consumers.
Challenge yourself with questions about:
- Retail growth strategies
- Shopper behavior insights
- The role of product recommendations
- Online versus in-store shopping trends
What are all the ways retailers can grow their category ( select all that apply)
Convert More Shoppers
Increase dollars per trip
Increase number of trips per shopper
Grow Neutrogena's market share
What % of shoppers make their final brand decision in store or on site?
25%
33%
50%
62%
37% of face care shoppers do research before shopping what is the #1 thing they research?
Ratings and reviews
Ingredients
Claims and benefits
Price
What % of shoppers state they received a professional recommendation when shopping face care?
13%
5%
20%
28%
What is the average number of need states a shopper is trying to solve for when shopping face care?
1-2
2-3
3-4
4-5
6+
The average number of products shoppers engage with 3-4 items for both face care and sun care. However, shoppers notice more brands when shopping sun care than they notice shopping face wash.
True
False
How much more do shoppers engage with displays when shopping at beauty specialty vs FDM?
2 Times
3 Times
5 Times
10 Times
Shoppers are most likely to search by product type than brand when shopping online, What do you think the average search volume is for “Face wash” on search engines (i.e. google) vs. Our top 5 retailer.com sites?
- There is 10 Times the search volume on search engines
- There is 15 Times the search volume on the top 5 Retail.com sites
- The search volume is about the same on both
- There is more than 50 Times the search volume on the top 5 retail sites
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