Apollo Cradle tagline perception
Gender
Male
Female
Age
18-24
25-34
35-44
45-54
55+
Location
City
Suburb
Rural
Have you heard of Apollo Cradle before?
Yes
No
If yes, how familiar are you with Apollo Cradle’s services?
Not Familiar
Somewhat Familiar
Very Familiar
Please see both the captions and answer the upcoming questions.
Please see both the captions and answer the upcoming questions.
After viewing the image with the tagline “Delivering Joy,” please rate your initial impression on a scale of 1-5 (1 being unfavorable, 5 being very favorable).
1
2
3
4
5
After viewing the image with the tagline “Care Comes to Us Naturally,” please rate your initial impression on a scale of 1-5 (1 being unfavorable, 5 being very favorable).
1
2
3
4
5
Which tagline do you think best reflects the essence of Apollo Cradle as a women and child hospital?
Delivering Joy
Care Comes to Us Naturally
Which tagline do you think emphasizes superior care and support for women and children?
Delivering Joy
Care Comes to Us Naturally
Which tagline evokes a stronger emotional response in you?
Delivering Joy
Care Comes to Us Naturally
Which tagline is more memorable to you?
Delivering Joy
Care Comes to Us Naturally
Which tagline is clearer in conveying the comprehensive services provided by Apollo Cradle?
Delivering Joy
Care Comes to Us Naturally
Which tagline aligns better with your perception of a modern and caring women and child hospital?
Delivering Joy
Care Comes to Us Naturally
Overall, which tagline do you prefer for Apollo Cradle?
Delivering Joy
Care Comes to Us Naturally
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