An assessment of regional strategic management in the fast food restaurant industry: The global operations of McDonalds in the US, Europe, Asia-Pacific, Middle East and Africa

The researcher is a student undertaking a research titled “An assessment of regional strategic management in the fast food restaurant industry: The global operations of McDonalds in the US, Europe, Asia-Pacific, Middle East and Africa”. The research study is being carried out for the partial fulfilments for the requirements of the awarding of the MBA Operations & Project Management degree. You have been identified as one of the participants to this survey research. The study may not directly benefit you but your participation will be of relevance. The information collected will only be used for academic purposes and will be treated with the highest degree of CONFIDENTIALITY. The accompanying questionnaire must not take much of you time. Thank you in advance for your kind contribution. If you have any questions or require additional information relating the research contact the researcher on the contact details provided. I agree to undertake the survey

What is your gender?

What is your age range?

Period of service at McDonald's

Highest education attained

Region of operation

Based on personal judgement, to what extent does McDonald’s implement regional strategies?

McDonald's employ the diversification strategy as its its regional strategy?

McDonald's employ the differentiation strategy as its its regional strategy?

McDonald's employ the predatory pricing strategy as its its regional strategy?

McDonald's employ the franchising model as its its regional strategy?

McDonald's employ the joint venture strategy as its its regional strategy?

McDonald's employ the cost-leadership strategy as its its regional strategy?

What are other successful regional strategies employed by McDonalds?

Based on your opinion, to what extent does McDonald’s respond to local and global competition?

McDonald's respond to competition by developing new products and services

McDonald's respond to competition by entering new markets

McDonald's respond to competition through creation of new processes

McDonald's respond to competition by generating new strategies to connect markets

McDonald's respond to competition through organizational restructuring

McDonald's respond to competition innovative marketing strategies

In what other ways does McDonald’s respond to market competition?

Based on your opinion, what are the strengths of McDonald’s that allows it to efficiently operate in a global business environment?