Red Bull Insights Master: The Final Week Of Season 1

When asked, what were the 2 things that suppliers felt were most important to the supplier-retailer relationship?

When asked, what were the 2 things that retailers felt were most important to the supplier-retailer relationship?

List the 6 key reasons for why the 1990s Category Management model needed to be modernized:

Which of the following tools would you most likely be using if you were at the Category Definition stage of the Category Planning process?

Select the right order of the Analytical Framework to use at the Insights step of Category Planning:

Type in the 4 common category roles typically used/assigned by retailers:

Which of the following statements are examples of category tactics?

'This category has a seasonal role'

'We want to deep discount this category'

'Let's re-focus this category on traffic-building'

'Let's allocate more space to this category'

'We need more promotional periods for this category'

The famous '4 Ps' of marketing typically fall into which step of the Category Planning process?

Type in the 3 types of needs to always be aware of when working with a customer:

BONUS: Name the top-5 countries (in any order) in terms of Red Bull trade sales, YTD 2017:

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