Market Research - The Urban Vine
 
Dear Participant,
 
We are a group of 5 McMaster University students conducting this market research survey for a third year marketing class.
 
The following survey will take 10-15 minutes to complete. This survey consists of a series of 14 questions for a new business that is being opened in the Dundas area this coming May. The store is called The Urban Vine and is a olive oil and balsamic speciality store. The Urban Vine will sell a variety of the two products consisting of 20 flavours of pure olive oils and 20 flavours of balsamic. The products are priced the same for both the olive oil and balsamic products and are as follows: $13.95 for the 200mL bottle, $19.95 for the 375mL bottle, and $31.95 for the 750mL bottle. 
 
Thank you for participating in our survey. Your feedback is important to us.

What is your first reaction to the product?
Very positive
Somewhat positive
Neutral
Somewhat negative
Very negative
How innovative is the product?
Extremely innovative
Very innovative
Somewhat innovative
Not so innovative
Not at all innovative
When you think about the product, do you think of it as something you need or don't need?
Definitely need
Probably need
Neutral
Probably don't need
Definitely don't need
How would you rate the value of money for the product?
Excellent
Above average
Average
Below average
Poor
If the product were available today, how likely would you be to buy the product?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
How likely are you to replace your current product with this product?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
How likely is it that you would recommend this new product to a friend or colleague?
How useful would this new product be to you?
Extremely useful
Very useful
Moderately useful
Slightly useful
Not at all useful
What is your gender?
Male
Female
Prefer not to answer
What is your age?
Under 17
18-21
22-29
30-39
40-49
50-59
60+
Which of the following best describes your current relationship status?
Married
Divorced
Separated
Single, never married
Single, but cohabiting with a significant other
In a domestic partnership or civil union
Other
How much total combined money did all members of your household earn last year?
$0 to $9,999
$10,000 to $24,999
$25,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $124,999
$125,000 to $149,000
$150,000 to $174,999
$175,000 to $199,999
$200,000 and up
Prefer not to answer
How many children are you parent or guardian for and live in your household (aged 17 or younger)?
0
1
2
3
4
4+
How important is healthy dieting to you?
Extremely important
Very important
Moderately important
Slightly important
Not at all important
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