Entrepreneurship

It is the set of controllable and connected variables to satisfy customers.

7P's

Any goods or services that are produced to meed customer's needs and wants.

2 types of Goods

This is where buyer and seller exchange goods; also called distribution channel.

The ultimate marketing strategy

Outside appearance of a product and how it is presented; silent hero.

Process used to create an image in the minds of target market; it allows product to attract different customers for different reasons

Creating of something new and different; capacity for innovation, investment, and expansion in new markets.

Originate form French word "Entrepende" which means "to undertake".

Art of observing correct practices in managing and operating business enterprise.

Critical evaluation and thorough study of environment where business operates

Three layers of Environment

Composed of Natural elements that are inherent in the Earth.

Social, political, cultural, economic, legal, and technological forces

Where trends and changes are easily felt by business.

Popular tool used to evaluate internal environment (Strength, Weakness, Opportunities, Threats)

Strong attributes or capabilities that provide great advantage.

Poor attributes or deficiencies that give disadvantages.

Business situation that must be exploited because of their potential.

Possible external events that may harm business.

6 types of logo

Type of logo in which words set in a stylized typeface

Type of logo that uses initials or brand's first letter.

Type of logo in the company name is connected to a pictorial element.

Type of logo in which image is immediately recognizable, simplified, and stylized in unique way.

Type of logo in which the symbol conveys idea in interesting shape rather than provide a direct message.

Combination of wordmark and brandmark.

Brain acknowledge and remembers (______) first, then (_______), and (______) comes last.

Abilities to ground yourself to secure and self assure whatever situation you may find yourself.

Ability to lead, influence, communicate, negotiate, supervise, ekek.

Abilities and knowledge that sets company apart from its competitor

Personal characteristics which leads to superior performance; combination of skills, knowledge, ekek.

Foundation for sharpening company's competitive edge.

One that describes knowledge, skills, and abilities found in most position.

Part of total population shown interest in buying product; total addressable market

Part of market you can capture in the fiture

Total demand for a product

Prospects who are willing and capable buyers.

Group of potential customer to whom a company wants to sell its product; categorized by age, location, income, and lifestyle.

Set of customers who are already using the product.

Motivating force that compels action for its satisfaction; driver of human action.

Where two parties thaer to facilitate the exchange of goods.

Does not refer to a place but for commodity

Where sellers meet with buyers

7 Roles of Entrepreneur

5 Salient feautures

6 importance of entrepreneurship

5 common elements of Entrepreneurship

9 Roles of Entrepreneurship