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H&M

A modern, stylish clothing store with a focus on sustainable fashion, featuring clothing made from organic materials, bright and inviting atmosphere.

Discover Your Sustainable Style

Take our engaging quiz to explore your fashion preferences and sustainability awareness! Dive into questions that help us understand your shopping habits and values.

Find out how your choices align with eco-friendly practices and what you truly prioritize when it comes to clothing.

Multiple choice and open-ended questions
Insights into your shopping behaviors
Contribute to sustainability awareness

22 Questions6 MinutesCreated by FashionInsight2023

Which gender are you?

Male

Female

Diverse

Prefer not to say

How old are you?

15-25

25-35

35-50

50+

Place of residence (country)

Marital status

Single

Married

Co-habitation

Divorced

What is your level of education?

High school

College

University

Higher professional qualification

What is your average monthly salary?

100 € - 400 €

400 € - 1000 €

1000 € - 1500 €

1500 € - 2000 €

More than 2000 €

How often do you shop for clothes?

1 to 2 times a month

2 to 5 times a month

More than 5 times a month

How often do you shop at H&M?

Are you environmentally conscious?

Yes

Not as much as I would like to

How important is sustainability for you?

Not importantVery important

Please explain your reasoning

Do you relate sustainability with H&M?

Yes

Why is this the case?

Would you rather chose a sustainable clothing brand?

Yes

If so, why?

What do you look for in a clothing product? (multiple answers possible)

Reasonable price

Quality

Sustainable origin

If it is according to fashion trends

Other

Please Specify:

How important are fashion trends to you?

Not important at allVery important

Would you pay more for clothes that are made out of 100% sustainable fabrics?

Yes

It depends on how much more it is

How much would you pay more for sustainable clothing?

How often do you choose clothing brands that have a positive impact on the environment?

Never

Sometimes

Always

When shopping for clothes, you are...

Looking for the ''product quality - price'' ratio

Looking for the latest trends

Looking for sales and discounts

Looking for sustainable clothes

Assuming there is a clothing brand that offers fashionable clothes at an affordable price while also being sustainable, would you be interested?

Yes

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