ROI Hunter Quiz

What attributes can you bulk edit within Dynamic Creative Optimization Ads on the Ads level?

All common attributes

Attributes in "tracking" section only

URLs, Texts and Images/Videos

Images/Videos only

You want to use Dynamic Creative Optimization. Where can you switch it on?

Ads Manager - Ad level

Ads Manager - Ad Set level

Ads Manager - Campaign level

Business settings

When can you switch Daily Budget to Lifetime Budget and vice versa?

Before publishing the campaign only

Anytime

After publishing the campaign only

Anytime while the campaign is Active

You are running a campaign optimized for video views. Your video is 50 seconds long and you want to target people who are likely to watch it until the end. What optimization & delivery should you consider the most?

10-Second Video Views

2-Second Continuous Video Views

ThruPlay

Impressions

You are preparing a campaign with the same creative for 10 different countries. What is likely to happen if you add all countries to one Ad Set?

Facebook will start to prefer delivery of the ads to some countries only

Everything is fine - Facebook will distribute the delivery to all countries equally

The most impressions will be delivered within capital cities area in each of those 10 countries

You are running a conversions campaign with Optimization & Delivery for Landing Page Views. How can you minimize the probabillity of showing the Ads to the people who already visited your website?

Create and exclude a custom audience of people who visited the website

There is nothing that can be done to prevent this situation

Switch the Optimization & Delivery to Daily Unique Reach

A campaign shows 50 clicks, but generated 100 conversions from the given campaign. Can you explain?

Multiple conversions from the same user

Because the campaign frequency is 50

Organic distribution of ad caused delivery to users outside of the target group

Another Facebook bug

Is audio reviewed as a part of approval process for video ads?

Audio is always reviewed

Yes, but only speech

Yes, but only music

No, audio is not part of the approval process

After your campaign has been running for 7 days with no split testing, you realise you'd like to find which age and gender converts the best. What can you do?

Use Google Analytics data

Use Facebook Audience Insights for this campaign

Use breakdowns in your campaign reports

You cannot see this report. You have to start a new campaign with split testing

You have created a Website Custom Audience. How long does it take for it to start collecting the data?

The collection starts immediately

It takes 24 hours

The collection starts after 2 hours after the process of creation

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