Social media marketing strategies effectiveness.

This study aims to investigate the effectiveness of social media strategies implemented by innovative companies. The principal investigator is Toby Stocks, conducting this research as part of Newcastle university. As part of the study, we would like to ask you to complete the following questionnaire. The questionnaire will ask you questions about your experiences as a consumer engaging with social media marketing strategies, including your perceptions, attitudes, and behaviours. The questionnaire will take you approximately [5-10 minutes] to complete. Any information that you provide will be kept confidential and anonymous. Your identity (name or any details that could be used to identify you) will not be disclosed. Results from the study will be aggregated and analysed collectively. Participation in this study is voluntary, and you can withdraw at any time during or after the study without having to explain your reasons. If you choose to withdraw, any information you have provided will be removed from the dataset. If you have any questions or concerns about your participation, you can contact the researcher: [Toby Stocks] – [[email protected]] Please read the following statements carefully, and if you agree to participate, please click Accept and Continue. Statement of Consent: I have read the information about the study, have had the opportunity to ask questions, and: • I understand that the information I provide will be kept confidential and anonymous. • I understand that my participation is voluntary and that I can withdraw at any time during or after the study without having to explain my reasons. • I agree to participate in the study by completing this questionnaire. • I understand that by clicking Accept and Continue, I am granting consent for the information I provide to be used in this study. By clicking Accept and Continue, I acknowledge that I have read and understood the above information and agree to participate in the study.

Have you ever seen social media content, advertising or influencing about a brand that you really enjoyed but didn’t interact with it?

Think of a time when you saw social media content or an ad about a brand that you liked but didn't interact with (such as clicking on it or commenting). What about the content made it memorable to you?

Psychological and Emotional Impact Emotional Responses: What emotions do you typically experience when you come across marketing content (e.g., ads, posts, influencer endorsements) on social media?

Consumer Trust and Authenticity Trust in Marketing Strategies: Which of the following social media marketing strategies do you trust the most, and why

Why?

What factors influence your trust in social media marketing content?

Perceived Effectiveness of Marketing Strategies Strategy Comparison: Compare two social media marketing strategies you have seen recently (e.g., influencer marketing vs. Targeted advertising). Which one was more effective in capturing your attention and why?

How has your perception of a brand changed after seeing their marketing content on social media? Please describe an instance where social media influenced your opinion of a brand.

Brand Loyalty and Advocacy Loyalty: Have you become more loyal to a brand after following its social media content? If so, which aspects of their social media marketing contributed to your loyalty?

Have you recommended a brand to friends or family based on its social media marketing? What influenced your decision to recommend the brand?

Changes in Social Media Behavior Behavioural Changes: Has social media marketing changed how you interact with brands online (e.g., following their pages, liking their posts, sharing content)? Please describe the change.

Behavioural Variables Brand Discussions: Can you tell me about a time when you discussed a brand with someone after encountering it on social media? What prompted the discussion?

Describe a situation where you looked up more information on a product you saw on social media, without directly interacting with the ad.

Considering the content, you come across on social media, how likely are you to recommend a brand based solely on the content's quality?

Age Range:

What is your highest completed level of education?

Which social media platforms do you use regularly?

On average, how much time do you spend on social media daily?

Describe how you feel about content marketing strategies you encounter on social media.

Describe how you feel about influencer marketing strategies you encounter on social media.

Describe how you feel about social media advertising strategies you encounter on social media.

In your opinion, what type of social media marketing strategy is most effective in engaging you with a brand?

In your opinion, what type of social media marketing strategy is most effective in enhancing a brand's awareness and why?

What are your thoughts on the trustworthiness of influencer endorsements on social media?