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Upcycling @ Primark

With which of the following would you identify?
Male
Female
Non-Binary
Which of the categories below includes your age:
17 or younger
18-20
21-29
30-39
40-49
50-59
60 or older
Do you normally prefer to shop online or in stores
Online
In stores
Which of the following brands would you be most likely to buy from?
ASOS
Zara
H&M
Primark
Pretty Little Thing
How often do you normally buy new clothes?
Everyday
3-4 times a week
Once a week
Once a fortnight
Once a month
Do you recycle your clothes?
Yes
No
Which of the following ways of recycling would you be most likely to use for your clothes:
In-store recycling bins
Donate them to charity shops
Sell them on resale platforms (i.e. Depop)
Upcycle them to make something new
How often do you shop at Primark?
3-4 times a week
Once a week
Once every two weeks
Once a month
Never
Is Primark fast fashion?
Yes
No
Is Primark the same type of fast fashion as online fast fashion brands such as Pretty Little Thing?
Yes
No
Which of the following fashion retailers would you be most likely to buy from if you were trying to shop more sustainably?
Pretty Little Thing
Zara
Primark
H&M
Boohoo
How often do you shop secondhand?
Never
3-4 times a week
Once a week
Once a fortnight
Once a month
Where do you normally buy secondhand clothing?
Depop
ASOS Marketplace
EBay
Charity Shops
Other
Given the choice, do you prefer to shop secondhand online or in stores?
Online
In stores
Which of the following statements would you most agree with when buying secondhand?
I want to find something unique.
I want better value for my money.
It's cheaper.
It's better for the environment.
I want something that makes me feel nostalgic.
Which of the following statements would you most agree with when buying fast fashion?
I like being able to get the latest trends without spending too much money.
I feel guilty when I buy fast fashion but also want to be able to afford to buy new clothes for my wardrobe.
I like being able to buy something new and stylish for every occasion.
I don't mind throwing away something I've barely worn if it didn't cost that much.
I don't like wearing the same thing as everyone else.
Would you buy secondhand Primark clothing?
Yes
No
Would you recycle Primark clothing?
Yes
No
Have you ever upcycled an item of clothing (i.e. tie-dyed a t-shirt, cropped an old pair of jeans)?
Yes
No
Was this before or after the beginning of the Covid-19 pandemic?
Before
After
Both
If Primark created a section in their stores where you could trade in or buy secondhand/upcycled clothing, how likely would you be to use it?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
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