How to boost your customer experience

Have you defined what you want your customer experience to be?

Does your organisation have a consistent customer experience strategy?

Do you use client personas to inform your marketing?

Have you asked your customers what they really want from you?

Do you collect customer feedback AND act on it?

Do you train your customer-facing employees to enhance experience?

Do you collect employee feedback and act on it?

Have you got employee buy-in?

Do you use personalisation in your marketing?

Do you measure customer responses and reaction to your activities?