Wine Bar Market Research for the LI/NYC Area

Which of the following features entices you to want to visit a wine bar? (Select all that apply)

Having access to a large selection of wines

Learning about the wine you're drinking

Pairing a good meal with a good wine

Upbeat and social atmosphere

Cozy and intimate atmosphere

If a wine bar had these type of wines it would excite you (select all that apply)

What's your main motivation behind visiting wine bars?

To socialize with friends or go on a date

To try a variety of different wines

To learn about the wine I'm drinking

To enjoy a meal and a glass of wine

I don't have an underlying motivation. I go if others are going or I come across one

What type of atmosphere do you prefer at a wine bar?

Cozy & Intimate

Modern & Trendy

Classy & Upscale

What do you feel may enhance your experience at a wine bar? (select all that apply)

Relaxed environment/comfortable seating areas

Variety of tapas/meals to pair with your wine

Good music, whether sound system or live

Innovative bar concepts (ideas that make the bar personal and unique to the customer and sets it apart from other bars)

How do you decide which bar you're going to visit? (Select the option that best fits your normal habits)

Recommendations from friends, family, co-workers etc. (Word of mouth)

Establishments that are in close proximity to your home or office

Searching online and reading restaurant/bar reviews (Yelp etc.)

The establishments presence on social media (ads, marketing etc.)

Imagine, in a post-COVID age of service, would it enhance your experience to have self-service options at a bar instead of traditional table service? (and other precautions/proactive measures)

Not really

That could be a good idea

Absolutely

What gender do you identify with?

Female

Male

Non-binary

Prefer not to say

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Wine Bar Market Research for the LI/NYC Area

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