Master Your Public Relations Knowledge

A thought-provoking and engaging visual representation of public relations concepts, featuring symbols of communication, ethics, and media interaction in a dynamic collage format.

Master Your Public Relations Knowledge

Test your understanding of public relations with our comprehensive quiz! Perfect for professionals and students alike, this quiz consists of 25 thought-provoking questions covering various topics in the field of public relations.

Prepare to challenge yourself with questions on ethics, best practices, and industry standards. Get ready to:

Enhance your knowledge of public relations
Identify your strengths and areas for improvement
Engage with your peers in the field

25 Questions6 MinutesCreated by EngagingWordsmith42

What is the line a public relations practitioner must walk on a daily basis?

To ethically communicate while being an advocate for a client or organization

To tell only what the company wants told while making sure the public feels informed

To stay just inside the law

To make sure people on both sides get what they want

Most professional membership groups believe that the primary purpose of establishing codes of ethics is

As a 'warning signal'

Education and information

As a 'warning signal'

Enforcement

The major effort to improve standards and professionalism in public relations worldwide is

Continuing education

Accreditation

Publicizing membership opportunities in professional membership groups

To receive the 'APR' status by PRSA, a person must

Have earned significant local and national honors for their work in the field

Have a degree in public relations from a university

Pass a rigorous written and oral examination

Have worked at least 10 years in the field

Even if a bribe is intended or not, the sending of gifts to media representatives in the USA is almost always considered

Breaking the law

A potential boost in media coverage

Bribery to get favorable media coverage

Prudent when trying to boost lagging sales or image

A common complaint about public relations codes of ethics is that

They don't include marketing or advertising

They are too strict

They have no 'teeth

We chose this plan because it would benefit the majority of you, and harm the fewest' would be an example of using this perspective

Utilitarian

Marxist

Absolutist

Unilateral

F you would feel that things were either absolutely 'right' or absolutely 'wrong', you would fall into which orientation?

Unilateral

Plato's

Marxist

Kantian

In the beginning, the primary objectives of a public relations department were

Identifying publics and conducting press agentry

Promotions and publicity

Building relationships and counseling management

counseling management and promoting products

A person who indirectly influences the work of others through recommendations is performing this type of function:

Staff

Compulsory-advisory

Managerial

Line

If the medical division prepares an informational brochure about autism, and it must have approval from the public relations department before production, the public relations department is described as having

compulsory-advisory authority

Advisory authority

Command authority

Concurring authority

To public relations practitioners, human resources, advertising and marketing are often seen as sources of

Friction

Income

Inspiration

Storylines

What department does public relations often collide with because they compete for funds to communicate with external audiences?

Legal

Advertising

Human resources

The practice of using expert communication services from outside the organization is referred to as

Agency public relations

encroachment

Outsourcing

Which is the most frequently outsourced public relations activity?

Event planning

Publicity

Strategy and planning activities

Writing and communications

Increasingly, public relations firms are emphasizing this aspect of their services:

Writing and editing

Buying space on behalf of a client

messaging

Counseling

A retainer fee in a public relations firm essentially means that the firm is

involved primarily in legal practices

On call

subjective toward the client

global or conglomerate in nature

'Turf battles' between public relations personnel and human resources managers are relatively non-existent because the two areas rarely overlap.

True

False

An outside firm does not need a prolonged briefing period regarding the client because of their expertise in diverse areas.

True

False

Master Your Public Relations Knowledge

Master Your Public Relations Knowledge

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