Greenwashing

Why companies are using greenwashing?

To have a better image

Because "let the beauty of what you love be the beauty of what you do"

To mislead consumers on purpose

How companies are using greenwashing?

By creating a fun logo people identify themselves to

By using a trendy name which sounds like an environmental-friendly one

By creating a logo using green or blue, depicting an environmental cause

By advertising a lot without doing half of it

What is greenwashing?

Creating an account dedicated to the environment and put all the money illegally gained in it.

A marketing process that amplifies the environmental properties of a product or service compared to the reality.

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