Principles of marketing

What is specialty product

A consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort

- a product bought by final consumers for personal consumption. This includes convenience products, shopping products, specialty products, and unsought products

A consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort

A consumer product that the consumer either does not know about or knows about but does not normally consider buying

What is unsought product?

A consumer product that the consumer either does not know about or knows about but does not normally consider buying

An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything.

Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.

What is social marketing

- a product bought by individuals and organizations for further processing or for use in conducting a business.

the use of commercial marketing concepts and tools in programs designed to influence individuals’ behavior to improve their well-being and that of society.

- a consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style.

A consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort

What does social marketing cover?

Health care

Education

Environmental sustainability to human rights and personal safety

All the above

What is the three levels of product in order?

Core product, augmented product, actual product

Augmented product, actual product, core product

Core product, actual product, augmented product

None of the above

Principles of marketing

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