Are you a Digital Marketing Expert?

What is the utmost form of Social Media flattery?

Liking the post

Sharing the post

Commenting on the post

In Facebook ads, what percentage of the graphic image can be covered by text?

80%

50%

Unlimited

20%

Posts on which Social Network have the longest lifespan?

Instagram

Facebook

G+

The first YouTube video was_________

I'm not a DJ, but who cares?

Trip to the Zoo

47th Grammy Awards (Maroon 5 won!)

LIvestream from New Zealand's first Civil Union

If you send 4 emails a month instead of 1, your Open Rate will double:

True

False

Subject line of the most successful email during Obama's campaign was:

"Yes, we can!"

"Yes, you can!"

"Hey"

"How you doin?"

What type of content generated the most shares for the NYTimes in 2013?

A Cat Video

A Dialect Quiz

A Funny Picture

An Investigation on NYT Blog

The most reliable way to improve your search engine ranking is via:

Graphic Content

Keyword Stuffing

Blog

Paid ads

The second biggest Search Engine after Google is_________

Bing

Yahoo

Yandex

YouTube

How many Exclamation Points can you add to your AdWords ad?

One

Two

Three

Unlimited

Which platform can be used to define how to strategically allocate resources to specific digital marketing channels?

Google Trends

Google Analytics

Google Insights

Google AdWords

The rise of digital marketing has resulted in (multiple answers):

Increase in reach for businesses

Diversification of tools available

Increase in control in the hands of the advertiser

Higher measurability of advertising campaigns

If a person sees the same Facebook post both organically and via paid ad, under which Reach category does he appear?

Paid Reach

Organic Reach

Both

None

To optimize your Facebook Reach for higher conversions, you should:

Retarget those who engaged with you previously

Narrow down your targeting to fit your buyer personas

Increase your overall Reach

Boost your Impressions

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