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Quiz 3

A vibrant classroom scene with students engaged in discussions and reading materials related to public relations research, colorful posters on the walls, and various research tools scattered around.

Public Relations Research Quiz

Test your knowledge on public relations research methodologies and strategies with this engaging quiz. It's designed for students, professionals, and anyone interested in understanding the nuances of PR research.

19 questions covering various aspects of research
Multiple choice format for ease of answering
Learn while you play!

19 Questions5 MinutesCreated by AnalyzingFacts324

The use of existing information in books, articles and electronic databases is known as

Secondary research

Qualitative research

Primary research

summative research

Which of the following is an example of qualitative research?

Focus group

A telephone poll

A Likert-type scaled survey

A systematic analysis of communication that includes searching and counting key words or concept reference is referred to as

Benchmarking

Content analysis

Concept testing

An intercept interview would most likely occur in

A telephone conversation

A shopping mall

a political campaign

Which is NOT indicative of a focus group?

quantitative research

Usually 8-12 participants

Qualitative research

trained facilitator

When the representatives of the target audience are asked to read or view materials in draft form before they are mass-produced and distributed, it is referred to as

Benchmarking

piggybacking

content analysis

Copy testing

What is the main problem with Web and e-mail surveys?

Low response rate

Cost

time

In basic terms, research is the controlled, objective, and systematic gathering of information for the purpose of describing and understanding.

True

False

Qualitative data is often called 'soft' data.

True

False

Secondary research refers to data or information that originally comes from another source.

True

False

The first part of planning is always

Developing a clear understanding of the situation

setting objectives

Creating a calendar/timetable

Developing strategies and tactics

A Gantt chart is essentially a

Calendar

Listing of objectives

Budget

Survey summary

The acronym MBO stands for management by

Observation

Opportunity

Organization

Objective

Which is NOT considered an out-of-pocket expense?

Video news releases

Transportation

Media kits

Salaries

A tactic is

the most visible part of a PR campaign

Having a strategic plan

Measurable

Planning should be the first step in any public relations process

True

False

NBO is a fundamental approach to planning.

True

False

A Gantt chart is often used in compiling timetables for campaigns.

True

False

The lion's share of any public relations budget is allocated to staff and administrative time

True

False

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