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Reputation Marketing Score

Your online presence is any time your business can_____.

A. “Be found via an online search”

B. “Not be identified”

C. “Not be found via Google or through online research”

D. “Be found via Google”

E. “Be found online, somehow”

Businesses with a 1 or 2-star rating on local directories/search engines fail to convert about ____ of prospective customers.

A. 84%

B. 90%

C. 45%

D. 57%

E. 63%

When you Google your business’ name: Is it the first result?

A. Yes, and Google My Business information also shows!

B. I had to go to the second page (or beyond) to find it

C. What’s Google?

D. It’s the second result

E. It showed up on the first page of results

F. Yes

Type your business’ name in the search tab on Facebook. What happened?

A. My business page’ appeared within the results I was offered

B. I have a Facebook page for my business but it did not appear

C. My business page was the first search result but my default picture is not 100% brand related

D. My business page was the first search results but I have no default picture

E. My business’ page was the first search result and the default picture easily identifies my brand

F. What’s a Facebook business page?

68% of small businesses say that the most effective marketing tool is...

A. Phone Book - If they find you in there, they will find you online, right?

B. Social media - It’s the lowest amount of commitment, quick, and free.

C. Websites - They create awareness and strengthen relationships with consumers.

D. SEO - Who needs a website when you have SEO?!

In the United States, Facebook shares have the greatest influence on Google search rankings before backlinks.

A. True

B. False

Including small independently owned businesses in local directories like Google My Business or Bing Places For Business doesn’t increase brand reputability or help search rankings.

A. True

A. False

Reviews are a major part of any business’ online presence. The majority of online consumers will read about 10 reviews before they can truly trust a business or product online.

A. True

B. False

When an online consumer requests a quote on your business’ website or writes a complaint on social media--waiting more than two business days to respond can be beneficial.

A. True

B. False

The best way to build a strong online presence is through continuous optimization and improvement to your website and online strategies.

A. True

B. False

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