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How Personable is Your Personal Brand Online?

Right now your Personal Brand...

Has defined it's customer persona. You know their interests, what age group they're in, their dislikes and when they are likely to make a purchase.

Is still doing customer research. You haven't nailed it yet but you feel you are getting there.

Hasn't really thought about defining a customer persona. What's a customer persona?

Your Personal Brand on social media platforms is...

Kinda active. Maybe one post a month or after a few days or so

Very active. You even have a content calendar and your social media posts are always scheduled for publishing to save time.

Non-existent

When you post online people...

Don't interact with your posts. It's like you are invisible.

Like some of your posts and maybe comment on a few of them but that's it and you would like a little bit more interaction.

Immediately comment, like and share your content.

We don't post so this doesn't apply to us.

When you promote your product/ service online...

Your sales fluctuate. Sometimes it works and sometimes it doesn't.

You get zero sales. You feel it's a waste of time.

You don't do any online promotions

Your sales are consistent

When someone browses through your social media pages, what kind of posts will they see?

Posts with links to your website. No intro, no pictures, no description.

Posts about your products or service only.

A mix of humorous posts, educative posts, posts linking back to your website and posts about your service/ product. The message is always consistent.

Random stuff.

I don't post.

Right now you would like to see

Monitor what people are saying about you online

More interaction with your posts in order to create brand awareness

An increase in sales

What your competitors are doing to win over their customers

All the above

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