MAKEUP QUESTIONNAIRE
 
 

For my major project portfolio, I am investigating the makeup industry and whether there is a need for a new brand specifically targeted towards pre-teens/10-15 year-olds. 
 
The aim is to inspire, empower and encourage young creativity – to provide an amazing, age-appropriate first beauty experience to those embarking on their beauty journey. 
 
Please note, all responses are recorded confidentially and discretion is achieved through anonymity. All data collected will be used for academic purposes. It's essential to try and answer all questions as honestly and accurately as possible to ensure the questionnaire's validity. However, you are not obliged to answer any questions you may be uncomfortable with, you can skip questions and withdraw at any time. 
 
[This questionnaire should take around 3-5 minutes to complete.]
 
 
Thank you for participating.
For my major project portfolio, I am investigating the makeup industry and whether there is a need for a new brand specifically targeted towards pre-teens/10-15 year-olds. 
 
The aim is to inspire, empower and encourage young creativity – to provide an amazing, age-appropriate first beauty experience to those embarking on their beauty journey. 
 
Please note, all responses are recorded confidentially and discretion is achieved through anonymity. All data collected will be used for academic purposes. It's essential to try and answer all questions as honestly and accurately as possible to ensure the questionnaire's validity. However, you are not obliged to answer any questions you may be uncomfortable with, you can skip questions and withdraw at any time. 
 
[This questionnaire should take around 3-5 minutes to complete.]
 
 
Thank you for participating.
What age group do you belong to?
Under 18
18-24
25-34
35-44
What gender do you identify as?
Male
Female
Non-binary
Prefer to not say
Do you wear makeup?
Yes
No
Occasionally
How often do you wear makeup?
 
I do not
Everyday
Once a week
2-3 times a week
4-5 times a week
Only on special occasions
Whenever I go out
Why do you wear makeup?
 
I do not
Confidence boost
Form of self expression
I just like it
To cover up scars and marks
To look different
Other
Other
Please Specify:
At what age did you start wearing makeup?
What was the first beauty product you ever purchased? What brand?
Example: Maybelline - Mascara
Tell me about your experience. 
Where did you first see it? TV/Billboards/Online etc
Where did you purchase it?
Why did you choose that specific product and brand?
Did you just want to experiment?
Was the first beauty brand you purchased targeted to your age range at the time?
 
Yes, it was targeted to my age range
No, it was just affordable
No, it was just easily accessible
No, my parents/siblings used their products
No, my peers/friends used their products
Other
Other
Please Specify:
How did you learn how to apply makeup/beauty products?
Example: Social Media/Watching siblings/Youtube etc
Do you think there is a "right" age for people to start wearing makeup?
Yes/No & reasoning
What qualities are important to you when purchasing beauty products?
 
Quality
Price
Sustainablity
On-Trend
Brand values
Packaging
Other
Other
Please Specify:
What is your current favourite makeup brand?
Example: Elf, Mac, Loreal etc
How much do you spend on average on each beauty product?
Under £10
£10 - £20
£20 - £35
£35 - £50
£50 - £75
£75+
I am more likely to purchase a beauty product that is targeted at my age group
 
Strongly Agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
I am more likely to purchase a beauty product that is recommended by an influencer/celebrity
 
Strongly Agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
I am more likely to purchase a beauty product from a brand whose official social media pages I follow
 
Strongly Agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
I use TikTok to research beauty brands and products that I may be interested in before purchasing
 
 
Strongly Agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
I trust a brand much more when they repost user-generated content made by regular customers
 
 
Strongly Agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
Within the past 6 months, I have purcased at least one beauty product which I learned from social media
Yes I have
No I have not
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