<div><span style="font-family: verdana, geneva, sans-serif;">MAKEUP QUESTIONNAIRE</span></div> <div> </div> <div> </div>

MAKEUP QUESTIONNAIRE

For my major project portfolio, I am investigating the makeup industry and whether there is a need for a new brand specifically targeted towards pre-teens/10-15 year-olds.

The aim is to inspire, empower and encourage young creativity – to provide an amazing, age-appropriate first beauty experience to those embarking on their beauty journey.

Please note, all responses are recorded confidentially and discretion is achieved through anonymity. All data collected will be used for academic purposes. It's essential to try and answer all questions as honestly and accurately as possible to ensure the questionnaire's validity. However, you are not obliged to answer any questions you may be uncomfortable with, you can skip questions and withdraw at any time.

[This questionnaire should take around 3-5 minutes to complete.]

Thank you for participating.

For my major project portfolio, I am investigating the makeup industry and whether there is a need for a new brand specifically targeted towards pre-teens/10-15 year-olds.

The aim is to inspire, empower and encourage young creativity – to provide an amazing, age-appropriate first beauty experience to those embarking on their beauty journey.

[This questionnaire should take around 3-5 minutes to complete.]

Thank you for participating.

What age group do you belong to?

Under 18

18-24

25-34

35-44

What gender do you identify as?

Male

Female

Non-binary

Prefer to not say

Do you wear makeup?

Yes

Occasionally

At what age did you start wearing makeup?

What was the first beauty product you ever purchased? What brand?

Example: Maybelline - Mascara

Tell me about your experience.

Where did you first see it? TV/Billboards/Online etc

Where did you purchase it?

Why did you choose that specific product and brand?

Did you just want to experiment?

Was the first beauty brand you purchased targeted to your age range at the time?

How did you learn how to apply makeup/beauty products?

Example: Social Media/Watching siblings/Youtube etc

Do you think there is a "right" age for people to start wearing makeup?

Yes/No & reasoning

What is your current favourite makeup brand?

Example: Elf, Mac, Loreal etc

I am more likely to purchase a beauty product that is targeted at my age group

I am more likely to purchase a beauty product that is recommended by an influencer/celebrity

I am more likely to purchase a beauty product from a brand whose official social media pages I follow

I use TikTok to research beauty brands and products that I may be interested in before purchasing

I trust a brand much more when they repost user-generated content made by regular customers

Within the past 6 months, I have purcased at least one beauty product which I learned from social media

Yes I have

No I have not

MAKEUP QUESTIONNAIRE

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