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Should I Use Pardot

Are there more than 20 contacts on your list?
Yes
No
Unsure
Is the list dynamic? I.e. Using criteria to built the lists.
Yes
No
Is the email operational?
Yes
No
Is this a reoccurring email send? I.e. Do you want this to send weekly, monthly, upon form submission
Yes
No
Do you need email engagement analytics?
Yes
No
Are you sending follow-up emails?
Yes
No
Do you want to take action upon open, click, or unsubscribe?
Yes
No
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