Unit 2: Web Platforms- Breakdown & Usage

Charlie went to the Farmer’s Market with a friend and on their way home, stopped at Prickly Pear for the first time. Once she got home, she checked out their website. Prickly Pear can use Google Analytics to track and record all of the following information about Charlie, except these two:

Charlie was considering an arrangement she saw at the cafe as a present for a bridal shower. She went back to Prickly Pear’s site 4 more times during the week. All of her sessions combined, would be tracked in Google Analytics as the following:

Alex really loved the arrangement Charlie got her as a present for her bridal shower. She tried to look up the website on her iPhone, but it took too long to load, so she wasn’t able to scroll through the entire site. She figured she would go back to it when she was at home and try from her desktop. This has happened to 100 other people in the same week. When Iris pulls the web reports for the week, what will she find?

Iris has the homepage of Prickly Pear’s site bookmarked. Every time she clicks through to the site, Google Analytics will calculate her traffic as:

Awesome Agave is a vendor at the Prickly Pear Cafe. They recently rebranded and wanted to get rid of the product with the old branding as soon as possible, so they could restock the shelves with the new merch. They posted a promotion on Facebook with a link to Prickly Pear’s site. 1,500 people clicked on that link. When Iris runs the web reports, she will find:

Iris wants Liz to write a short article every week about her experience as a gardener, info on making arrangements, cacti gardening tips and tricks, etc. To promote the new weekend classes they will be offering soon. This content will live on a specific part of the Prickly Pear website, and be called “Cactus Practice.”

Liz finished her first article and Iris is posting it to the website. Iris doesn’t like the picture Liz took for the article, so she goes online and finds a great picture that was posted on a blog by a local blogger that recently visited Prickly Pear.

Benny really liked the first article and works at Orlando Magazine. He wants to share the content on one of our blogs. Which one wouldn’t he share it on?

Iris connected with Awesome Agave about partnering on the next email newsletter since there were so many clicks to the site from the post they published on Facebook. When Charlie went to Prickly Pear’s website a few times, she opted-in to the email communications. As soon as she got the first email, she opened it and opted-out. Select all of the numbers her actions will affect when Iris pulls the email reports at the end of the month:

Awesome Agave has agreed to also participate in the eblast for a second time, but would like to be included in the editing process before the email goes out. Iris should add the email addresses of Awesome Agave’s nine team members to which list:

Charlie’s name was included in the email communication she received from Prickly Pear. Iris was able to do this through:

Kate works at Where Orlando and was interested in including Prickly Pear as a recommended activity for the domestic traveler that isn’t opposed to driving out to Dry Valley. Which email newsletter would be the best place to feature Prickly Pear?