Fan Motivators and the Game Day Experience
Fan Motivators and Game Day Experience Quiz
Welcome to the Fan Motivators and Game Day Experience Quiz! This survey aims to uncover what drives sports fans to attend Columbus Crew soccer games, as well as the factors that may keep them at home. Your insights will provide valuable information to enhance the game day experience for all fans.
- Share your motivations for attending games.
- Help us understand what perks would attract you to a loyalty program.
- Your opinions matter and will contribute to the success of the Columbus Crew.
Hello, I am conducting a survey about what motivates sports fans to attend sporting events and what reasons they have for staying home. We want fans to attend Columbus Crew soccer games, and this survey will help us to learn what fans are looking for with their game day experience. This survey should take no more than 10 minutes.
If you have any questions, you can email me at [email protected]
Thank you for your time, we greatly appreciate it!
**This survey is for my Master's Capstone project and does not mean the Crew will be partaking in the programs described in this survey.
Which of the following answer(s) are reasons you have attended or would attend a Columbus Crew game? (Check all the apply)
I enjoy the sport
I play the sport
I go because my friends and/or family are going
I go because I enjoy the theme nights
I go for the excitement/atmosphere of the game
I go to escape from life stressors
Other
Please Specify:
Which of the following reasons would prevent you from attending a Columbus Crew game? (check all that apply)
I do not enjoy the sport.
The weather is bad.
My family and/or friends are not going.
I do not enjoy the food.
The team is not having a successful season.
The cost is too much.
It is too much of a time commitment.
I prefer to watch at home.
Nothing will keep me from attending
Other
Please Specify:
Are you currently a member of any loyalty programs (ex. airlines, retail stores, sports teams, etc...)?
Yes
No
The following questions are designed to gauge your interest in potential perks/prizes associated with a loyalty program. If the Columbus Crew were to create a loyalty program, how interested would you be in the following fan loyalty program perks
1 (very uninterested) | 2 (uninterested) | 3 (neutral) | 4 (interested) | 5 (very interested) | |
|---|---|---|---|---|---|
Concessions (discounted/free food or drinks) | |||||
Personalized prizes (signed jerseys, team meet and greet, locker room tours, etc...) | |||||
Discounted/free tickets | |||||
Seating (seat upgrades) |
What perks (if any) are you looking for in a fan loyalty program, other than the options in the previous question?
What would you consider the best part of the game day experience?
The game
The food
The atmosphere
The music
Pregame events
Other
Please Specify:
How likely would you be to refer a friend to come to a Crew game?
Very unlikely
Unlikely
Neutral
Likely
Very Likely
How long does it take you to get from home to Mapfre Stadium?
10 minutes or less
11-30 minutes
31 minutes - 1 hour
More than 1 hour
Are you a season ticket holder?
Yes
No
How many home games do you attend in a season?
1 game
A few games
More than half the games
All of the games
On a scale of 1-5, how would you rank your level of fandom? (1 = not a fan, 3 = casual fan, 5 = die-hard fan)
1
2
3
4
5
What is your gender orientation?
Male
Female
Prefer not to answer
What is your annual household income?
Less than $25,000
$25,000 - $75,000
$75,001 - $125,000
$125,001 - $175,000
Greater than $175,000
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