7 P's
Master the 7 P's of Marketing
Test your knowledge of the essential marketing concepts known as the 7 P's! This quiz is designed for students, professionals, and anyone interested in understanding the fundamentals of marketing.
Key features of the quiz include:
- Multiple choice questions
- Focus on practical application
- Instant feedback on your answers
Tangible objects that a company sells to customer for their use or consumption, expected to satisfy customers’ needs and wants.
People
Product
Publication
Promotion
Can also take for of a service
Tangible Objects
Service
Product
Actual Product
This level refers to the benefit that a consumer can gain from using a product
Augment Product
Actual Product
Advertised Product
Core Product
This corresponds to the tangible characteristics of the product, including its features and packaging
Advertised Product
Core Product
Actual Product
Augment Product
This level refers to the service-based add-ons that customers are entitled to upon purchasing the product
Core Product
Advertised Product
Advertised
Augment Product
The process of informing and persuading the consumers to buy certain product.
Promotion
Pricing
Place
Physical Evidence
What is NOT a promotion tool
Personal Selling
Advertising
Sales Promotion
Discount
A vital role in serving customers, the best asset
Promotion
People
Product
Employees
It focuses on how and where businesses should strategically place branches to gain more customers and achieve a bigger market share.
Pricing
Production
Place
People
Is everything your customers see when interacting (user interface) with your business
Advertisment
Production
Physical Evidence
Promotional Tool
Is the consideration in terms of money paid by consumers for the bundle of benefits
Pricing
Price
Salary
Cost
Is another important element of marketing mix and it plays a crucial role in the success of a product in the marke
Cost
Pricing
Price
Salary
Which one is NOT a factor on considering Pricing
Demand
Cost
Government Regulation
Publicity
Dependent upon prospective buyers’ capacity and willingness to pay and their preference for the product
Core
Demand
Cost
Competition
Intricate process of work, process, and information
Production
Work
Manufacture
Creation
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