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Survey on coffee consumer habits in Sweden

1. Do you drink coffee?
Yes
No (then you don't need to continue filling the questionnaire)
2. You are:
Man
Woman
3. Your age:
Up to 18 years old
19-30
31-45
46-60
Over 60
4. You are:
Student
Employee
Company owner
Pensioner
Unemployed
5. Your income level compared to the average salary in Sweden:
Below average
At the level of the national average income
Higher than the national average income
6. How often do you drink coffee daily?
1 time per day
More than one time per day
I don't drink coffee every day
7. Where do you drink coffee most often?
At home
Outside the home
8. Can you name a company that produces coffee products in Sweden?
9. Which is your favorite cafe in Sweden?
10. What coffee products do you mostly use on a daily basis?
Ground coffee
Coffee beans
Instant coffee
Coffee capsules
Other
Please Specify:
11. What origin of coffee do you use?
Ethiopian
Vietnamese
Brazilian
Colombian
I don't pay attention to the country of origin
Other
Please Specify:
12. Which brand of coffee do you buy most often?
Paulig
Merrild
Nespresso
Lavazza
Other
Please Specify:
13. How important for you is the following aspect of coffee - the price, please rate it on a 7-point scale from 1 - not important at all to 7 - very important?
14. How important for you is the following aspect of coffee - packaging design?
15. How important for you is the following aspect of coffee - quality?
16. How important for you is the following aspect of coffee - taste?
17. How important for you is the following aspect of coffee - the country of origin?
18. How important for you is the following aspect of coffee - the brand?
19. What kind of coffee do you prefer?
Arabica
Robusta
Hard to say
Other
Please Specify:
20. How much are you willing to pay for 1kg of coffee?
Up to 10 euros
11-18
19-25
26 and more
21. Where do you buy coffee?
At specialized coffee shops
In supermarkets
In cafes
Other
Please Specify:
22. What kind of coffee products do you think are missing / not widely represented in the Swedish market?
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