Survey on coffee consumer habits in Sweden

1. Do you drink coffee?

2. You are:

3. Your age:

4. You are:

5. Your income level compared to the average salary in Sweden:

6. How often do you drink coffee daily?

7. Where do you drink coffee most often?

8. Can you name a company that produces coffee products in Sweden?

9. Which is your favorite cafe in Sweden?

10. What coffee products do you mostly use on a daily basis?

11. What origin of coffee do you use?

12. Which brand of coffee do you buy most often?

13. How important for you is the following aspect of coffee - the price, please rate it on a 7-point scale from 1 - not important at all to 7 - very important?

14. How important for you is the following aspect of coffee - packaging design?

15. How important for you is the following aspect of coffee - quality?

16. How important for you is the following aspect of coffee - taste?

17. How important for you is the following aspect of coffee - the country of origin?

18. How important for you is the following aspect of coffee - the brand?

19. What kind of coffee do you prefer?

20. How much are you willing to pay for 1kg of coffee?

21. Where do you buy coffee?

22. What kind of coffee products do you think are missing / not widely represented in the Swedish market?