Summative Assessment

What should already know before calling upon the client?

You want to do a little research about your clients' business to help build rapport and be able to ask the right discovery questions tailored to their industry.

You have to know your purpose for the call and communicate that to the client before you can move forward with the call.

How can you convince the client they need your recommendation?

I should familiarize myself with local areas near client location.

What types of questions should I ask the client?

An example of an open ended question would be;

What is search engine marketing?

Why would SEM benefit the client?

What group of clients does SEM target for?