The influence of Instagram and Twitter on modern-day marketing.
The Impact of Social Media on Marketing
Discover how platforms like Instagram and Twitter are shaping modern-day marketing strategies and consumer behavior. This quiz allows you to share your opinions and experiences regarding social media's role in brand engagement and purchasing decisions.
- Assess your social media habits
- Understand your purchasing influences
- Explore the importance of brand presence
Please indicate your age range from the options provided.
Under 18
18-24
25-34
35-44
45-54
55-64
65+
Prefer not to say
How often do you use Instagram or Twitter?
Every day
A few times a week
About once a week
A few times a month
About once a month
Less than once a month
Never
Do you either use Instagram or Twitter to follow specific brand's pages?
Yes
No
How much influence does social media have on the purchases you make?
Very strong influence
Strong influence
Moderate influence
Weak influence
No influence
How often do you purchase products through personalised Instagram ads?
Always
Often
Sometimes
Rarely
Never
Would you follow a brand's social media page if you enjoy their content but were previously unaware of their existence?
Yes
No
Not sure
If you answered yes to the previous question, would this then encourage you to become a customer purely based on their social media page?
Yes
No
N/A
If you liked a brand but they had no social media presence, would this change your opinion?
Yes
No
Do you believe it is integral for a modern-day company to have an active social media presence?
Yes
No
Which form of advertisement do you prefer?
Radio
Television
Social Media
Billboard
Newspaper
No preference
What is your opinion on personalised ads?
I enjoy personal ads targeted at me
I think they are too invasive
I like the premise but wish they were less personal
No opinion
How much influence does a brand name of a product or service have on your decision to make a purchase?
Very strong influence
Strong influence
Moderate influence
Weak influence
No influence
If a brand has a social media presence that you enjoy would this encourage you to continue to purchase products from them?
Yes
No
Would not affect my decision
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