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Market Research - The Urban Vine Dear Participant, We are a group of 5 McMaster University students conducting this market research survey for a third year marketing class. The following survey will take 10-15 minutes to complete. This survey consists of a series of 14 questions for a new business that is being opened in the Dundas area this coming May. The store is called The Urban Vine and is a olive oil and balsamic speciality store. The Urban Vine will sell a variety of the two products consisting of 20 flavours of pure olive oils and 20 flavours of balsamic. The products are priced the same for both the olive oil and balsamic products and are as follows: $13.95 for the 200mL bottle, $19.95 for the 375mL bottle, and $31.95 for the 750mL bottle. Thank you for participating in our survey. Your feedback is important to us.