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How prepared are you to manage risk to your brand and rebound after crisis?
The COVID-19 pandemic created a crisis that impacted brands across the globe. Brands built on strong foundations were more prepared and will have an easier time rebuilding in the months to come. There are critical practices that you can put into place NOW that can minimize risk to your company's reputation should a crisis occur and even help you come out stronger.
 
How many of these practices are you using today? Where do you need work?
Take the quiz to find out! 
 
 

MISSION, VISION, VALUES. We know why we exist, we’ve painted a picture for what the future looks like and we’ve defined the behaviors needed to achieve our goals.
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May exist, isn’t widely used
Exists and widely implemented
STRATEGIC PLAN We have clear goals, objectives and timelines that direct our actions.
Does not exist
May exist, isn’t widely used
Exists and widely implemented
BRAND PLATFORM We use consistent language to describe our unique value and what we stand for. This language is backed by research, is documented and used by all.
Does not exist
May exist, isn’t widely used
Exists and widely implemented
GRAPHIC STANDARDS Our graphics reinforce our brand platform and bring it to life. We have defined and documented our design style and use it consistently.
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May exist, isn’t widely used
Exists and widely implemented
AUDIENCE DEFINITION We understand the differences in our audiences: what they know about us, what they care about and how they like to communicate with us. We refer to this list when planning new initiatives.
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May exist, isn’t widely used
Exists and widely implemented
KEY MESSAGES We have an easy-to-remember script that sums up our mission, vision, values, company goals and brand position.
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May exist, isn’t widely used
Exists and widely implemented
TRAINED SPOKESPEOPLE We know who will speak for the company when called upon. They are well versed in our key messages and trained to handle questions from the media.
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May exist, isn’t widely used
Exists and widely implemented
COMMUNICATION CHANNELS AND TOOLS We have mechanisms in place to communicate with our audience. Our website is up to date and has an online newsroom. We regularly use these channels and measure their effectiveness.
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May exist, isn’t widely used
Exists and widely implemented
INFORMED EMPLOYEES Our messages and stories are not a surprise to employees. They know our news before our customers or the media. They believe in our mission and know how to bring our vision to life.
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May exist, isn’t widely used
Exists and widely implemented
SOCIAL LISTENING We regularly monitor chatter online for important keywords or phrases. We know what is being said about us online and act on this knowledge.
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May exist, isn’t widely used
Exists and widely implemented
CONSTANT STORYTELLING We regularly share stories with our audiences and the media. We tell our stories using video, social media and email, post them to our website, and build relationships with journalists.
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May exist, isn’t widely used
Exists and widely implemented
PARTNERSHIPS We have strong relationships with influential organizations and people outside of our organization. They are aligned with our vision, are kept up to date, and carry our messages to others.
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May exist, isn’t widely used
Exists and widely implemented
LEADERSHIP SUPPORT Our leadership supports communications as an integral part of organizational success. They allocate funds to keep these tools up to date.
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May exist, isn’t widely used
Exists and widely implemented
CRISIS COMMUNICATIONS PLAN We have a plan in place that outlines possible crisis scenarios and accompanying action plans. Our team is trained to act, and we review and refresh it annually.
Does not exist
May exist, isn’t widely used
Exists and widely implemented
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