Instagram’s role in youngsters’ travel decision-making: How does IG content inspire you to travel in your 20s?

This survey aims to collect the insights of participants, regarding their experience with Instagram travel-content-wise.

All participants should answer the questions with honesty and all responses will be anonymous.

The data will be used in my thesis research paper and all data is treated confidentally while research ethics are strictly followed (see: www.tenk.fi).

Discover How Instagram Influences Your Travel Choices

Join us in exploring the impact of Instagram on travel decisions for young travelers in their 20s. Your insights will contribute to valuable research in understanding how social media shapes our wanderlust.

• Share your experiences with Instagram content.
• Discuss travel trends you are aware of.
• Participate in a confidential and engaging survey.

15 Questions4 MinutesCreated by WanderingSoul321

How much time do you spend on social media daily?

Less than 1 hour

1 to 3 hours

3 to 5 hours

More than 5 hours

How much time do you spend on Instagram daily?

Less than 1 hour

1 to 3 hours

3 to 5 hours

More than 5 hours

When you want to travel to a destination, do you check Instagram content to see how the destination looks like?

Never

Sometimes

Always

What attracts you when you look at IG travel content?

 

It can be anything, name as many as you can!

Examples: colours, scenery, buildings, sights, people, photography skills, content quality, video, background music, captions, words etc.

If you never look at IG travel content, type “X”.

Tell me your opinion about photo-editing, focusing on IG travel content. What are some negatives and positives of professional photo-editing? (You can answer from both the creator's and viewer's point of view.)

Elaborate your answer well.

Photo-editing/ photography skills are reasons behind “perfect” IG destination content. If you agree, state why. If you disagree, type "X".

Mention a few Travel Trends you are up to date with.

Travel Trend: The current most trending places to visit or otherwise the most “Instagrammable” destinations.

For example, Paris/ The Eiffel Tower is an ongoing Travel Trend since ever.

Travel trends affect my travel decision-making. State if you agree or disagree and why.

List a few IG Influencers that you follow if there are any and explain why you follow them.

These can be influencers from any field that sometimes or often talk about traveling/destinations.

Do you value Influencers’ travel opinions and suggestions? Do you feel like trusting their recommendations? Why?

Food for thought: An influencer’s opinion might seem trustworthy due to their experience, content, credibility, social status etc.

What catches your attention or what makes you stop scrolling in Instagram?

Talk about travel content preferably but feel free to talk about IG content in general as well.

Here are a few pictures of Madrid - Spain (posted by @secretosdemadrid). What goes through your mind when you look at these? 

Give as many insights as possible.

 

Here are pictures of Amsterdam - Netherlands (posted by @amsterdam).

 

 

Here are pictures of Bath - England (posted by @hellobath).

 

Which destination would you choose to visit and why? Which city’s pictures were more appealing and why?

In your opinion, what are the most engaging types of content in Instagram?

Human faces

Food

Animals

Inspirational Quotes

Landscapes and scenery

User-generated images

What's trending

Behind-the-scenes

Other

Please Specify:

Lastly, mention anything you want on the subject that you find worthy for this research.

Thank you so much for participating!