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So you think you can Programmatic?

In Mobile Advertising, "LBA" stands for...
Local Body Assembly
Location-Based Advertising
Local Binary Algorithm
Location-Based Audi
Choose the odd one out.
MOAT
Integral Ad Science
ComScore
Media Math
In Digital Audio, "AS" stands for...
Active Sessions
Attribution Scale
Audio scale
Applicable Stream
True or False? Cookies do not work on the mobile web on your smartphone.
True
False
RTB is based on a which type of auction model?
French auction
Reserve auction
Dutch auction
Vickrey auction
True or False? All real-time bidding is programmatic, but not all programmatic is RTB.
True
False
What does UTM stand for?
Urchin Tracking Module
Universal Tracking Metric
Universal Tracking Module
User Tracking Method
CPM can be calculated as follows:
(Cost/Impressions) X 1000
(Impressions/Cost) X 1000
(Clicks/Impressions) X 1000
(Impression/Clicks) X 1000
Which of the following is the most common mobile ad size?
300x250
320x50
234x60
320x480
Publishers are able to set a rate below which they are not willing to sell their inventory. This is called a:
Minimum bid
Price floor
Rate requirement
Bid cap
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