Digital Marketing for Accountants - Review

What are the two 'MUST BE ON' platform for your accounting firm?

Twitter & Facebook

LinkedIn & Facebook

Facebook & YouTube

YouTube & Twitter

What is the primary purpose of your website?

SEO

To deliver information about my company

Conversions

To get opt-ins for my newsletter!

What is the primary purpose for social media?

To Deliver Dynamic Content

To Build Trust

To Promote Your Business

To Sell

What is the most important feature when selecting an email marketing system?

Automation

Segmentation

Broadcasting

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What is the best browser to use for digital marketing purposes?

Firefox

Opera

Internet Explorer

Google Chrome

When using Thumbtack, why would an accountant running the NCI program have an advantage?

They have enhanced SEO.

They are using pre-made templates proven to help conversions.

They have a dedicated appointment setter whose sole job is to hunt for opportunity.

They have sales training that will help close the deal.

Why should an accounting firm use a CRM (Client Relationship Management)?

To keep your staff organized.

To ensure that each client is treated properly.

To add automation, segmentation, and additional touch points for each client/prospect.

To help maximize conversions with each new prospect.

When is the most appropriate time to use the digital sales presentation companion?

When speaking with a prospect in person.

When speaking with a prospect over the phone.

When speaking with a prospect through email.

When speaking with a prospect through a webinar.

What's the value of an online calendar to an accountant?

Helps your team, prospects, and clients understand your availability.

Allows for online scheduling.

Keeps your life organized.

All of the above.

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