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Tutorial Week 3

Create an image depicting a vibrant classroom environment with students engaging in discussions about branding and marketing concepts, featuring branding materials and creative visuals.

Brand Equity Insight Quiz

Test your knowledge on brand equity and its impact in the marketing world. This quiz will challenge you with a series of thought-provoking questions about branding concepts and their significance.

Key Features:

10 Multiple choice questions
Learn about brand essence, personality, and equity
Understand the importance of brand image

10 Questions2 MinutesCreated by AnalyzingBrand101

Matric Number

Name

It involves a company using its well-established brand name or image to introduce a new product or product categories to its customer base. This statement describes:

Brand image

Brand extension

Brand expansion

Brand Equity

How can a brand creates brand equity?

By creating memorable product

By gibing donations

By giving promotion

By appointing spokesperson

This statement is TRUE or FALSE? Brand equity refers to the value a company gains from its name recognition when compared to a generic equivalent.

TRUE

FALSE

This statement is TRUE or FALSE? Brand essence refers to a consumer's interpretation of your company and its products and services.

TRUE

FALSE

Why is brand image important?

To increase sale

To establish strong relationship between the brand and its consumers

To increase consumers' confidence towards the brand

All of the above

This picture represent:

Brand personality

Brand essence

Brand loyalty

Brand identity

It refers to a set of human characteristics that are attributed to a brand name.

Brand equity

Brand personality

Brand essence

Brand identity

This statement is TRUE or FALSE? Brand personality is expressed through its communication style and tone of voice

TRUE

FALSE

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