Starbucks

What brands of coffeehouse chain are you aware of?

Which coffeehouse chains would you consider visiting?

Have you visited a coffehouse chain in the last month? Which ones?

If you were to visit a coffehouse chain tomorrow, where would you go?

What are your favorite coffehouse chains?

Have you ever heard of Starbucks?

Have you ever been to a Starbucks?

When I say Starbucks, what comes to mind?

Is Starbucks worth a premium price?

How good a value is Starbucks?

What is most unique about Starbucks?

What do you like best about Starbucks?

How favorable is your attutude toward Starbucks?

Please evaluate your agreement of the following statements about Starbucks

It is convenient.

It has a varied menu

It has tasty snacks

It has delicious coffee

It has high quality food

Does Starbucks give you a feeling of warmth, excitement, fun, security, social approval, or self respect? If so, which?

I consider myself loyal to Starbucks

I get Starbucks whenever I can

I would go out of my way to get Starbucks

Starbucks is special to me

I would really miss Starbucks if it went away