Survey on the consumption behaviors of Gen Z on non-alcoholic packaged drinks

Your country

Japan

Your age

10-17

18-25

Above 25

What is the non-alcoholic packaged drink you purchased most in the past 3 months?

Other:

What is the 2nd non-alcoholic packaged drink you purchased most in the past 3 months?

Other:

What is the 3nd non-alcoholic packaged drink you purchased most in the past 3 months?

Other:

the following questions are for the type of drink you buy the most

Which channel do you mostly get the introduction and promotion of this kind of drinks from?

Other:

What is the 2nd channel do you mostly get the introduction and promotion of this kind of drinks from?

Other

What is the 3rd channel do you mostly get the introduction and promotion of this kind of drinks from?

Other

To what extent do the following factors affect whether you purchase such drinks: (0: most insignificant, 5: most significant)


Formula (e.g. Sugar content)	0 1 2 3 4 5
Functions (e.g. Thirst quenching, refreshing)	0 1 2 3 4 5
Taste and flavor	0 1 2 3 4 5
Price	0 1 2 3 4 5
Packing	0 1 2 3 4 5
Convenience of purchase	0 1 2 3 4 5
Brand	0 1 2 3 4 5
Trending products	0 1 2 3 4 5
Feedback from friends or family	0 1 2 3 4 5
Celebrity effect	0 1 2 3 4 5
Self reward	0 1 2 3 4 5
Valuable identification with the brand	0 1 2 3 4 5

How many brands are you used to purchase for this kind of drink?

1-3

No particular brand

What is/are the brand(s) you purchase most for this kind of drink?

What is the common volume of this kind of drink? (mL, 1 oz ≈ 30mL)

What is the average number of this kind of drink you purchase per week?

0-2 bottles

3-5 bottles

6-10 bottles

More than 10 bottles

What is the average cost of a bottle/can of this kind of drink? ($)

What is the average cost of a bottle/can of this kind of drink? (¥)

What is the average cost of a bottle/can of this kind of drink? (£)

(Optional) Where do you think the existing products fail to meet your needs? What can be done better?

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