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GSK Survey - Campaign Engagement Data

Name of vendor/3rd party deploying tactics on behalf of GSK

Do you send tactic activity data (aka Promotion Activity) directly to GSK ?

Yes

What type of tactic activity data are you sending?

Do you send tactic activity data directly to one of GSK's Media Partners (CMI, pGSK)?

Yes

What type of tactic activity data are you sending?

If not bound by the GSK promotion activity layout, is there any additional data that you would be able to provide GSK for insight into tactic engagement?

Yes

Do you send tactic activity data directly to one of GSK's Media Partners (CMI, pGSK)?

Yes

To adhere to the new GSK security standards, you will be required to post any existing data feeds sent directly to GSK to a new SFTP location (from the current blob location). When will you be able to make this change?

Please add any additional comments or questions you have. We will address these in our follow up conversation.

What type of data are you sending to GSK's Media Partners?

If not bound by the GSK promotion activity layout, is there any additional data that you would be able to provide GSK for insight into tactic engagement?

Yes

Please add any additional comments or questions you have. We will address these in our follow up conversation.

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