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Hall Mark Events

What are Hall Mark events?
A traditional event that occurs on a regular basis
An event that occurs once
Events that are being planned
A traditional event that occurs in one country
Which of the following is a Hall Mark events?
Weddings
World Cup
Birthday Partys
Conferences
Who created the Hallmark model?
Tannenbaum and Schmidt
John Elkington
Maslow
Getz, Svensson, Pettersson, et al
True or False... One of the Olympic pillars is sustainability
True
False
Which of the following are the three goals Hallmark Events must achieve according to Getz, Svensson, Pettersson, et al (2012)
Attraction
Independence
Organisation and Ownership
Income
Ownership and Investors
Community
Image and Branding
Branding and marketing
Events can only be turned into Hall Marks by signing up
True
False
Tick two environmental impacts that the Olympics is having on the planet?
Diverse workforce
Illgeal waste dumping
Carbon footprints
Corruption
Which of these is an opportunity for hallmark events?
Negative media coverage
Motivation of employees
Sponsorship
Supply and demand
Seasonal Demand is when consumer buying habits change depending on the time of year.
True
False
What are the five focus factors for the IOC sustainability strategy?
Infrastructure and natural sites
Climate
Mobility
Marketing
Education
Workforce
Sourcing and resource management
Sustainability
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