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Digital and Social Media Workshop Pre-Quiz

A visually engaging digital collage showcasing various social media icons, SEO graphics, and digital marketing elements, with vibrant colors and a modern design that reflects the essence of digital communication.

Digital and Social Media Quiz

Test your knowledge in the dynamic world of Digital and Social Media with this engaging quiz! Whether you're a beginner or an enthusiast, this quiz is designed to assess your understanding of key concepts and best practices.

You'll answer questions on topics like Search Engine Optimization (SEO), Engagement Metrics, and Social Media Platforms. Get ready to challenge yourself!

12 thought-provoking questions
Multiple choice format
Great for personal assessment

12 Questions3 MinutesCreated by EngagingExpert247

What defines the term impressions with respect to Digital & Social Media?

The no. Of times your ad/content is served / displayed

The number of times your content has been viewed

The number of times your content has been clicked upon

None of the above

Search Engine Optimization or SEO for short is important because:

It lends greater visibility and searchability

Builds trust & credibility

Organic search is most often the primary source of Website traffic

All of the above

Which of the following platforms is ideal for professional networking?

Facebook

Twitter

Snapchat

____________ is the measurement of the percentage of your site's visitors who see only one page of your site and then leave.

Bounce rate

Conversation rate

Engagement rate

Reach rate

�Engagement’ is the term used to measure the no. Of likes, no. Of shares, no. Of comments and the no. Of page followers in Social Media Marketing

True

False

Social Media platforms like Facebook & Instagram, allow you to set up a business page that is separate from one’s personal profile.

True

False

The symbol "#" or hashtags is used to____________

Group topics and easily find conversation threads using Twitter search

Retweet

Send a Direct Message

Used as a URL shortener

While setting up a Search Engine Marketing campaign, if you choose a model where you pay only when a user clicks on your ad, it is called as__________

Pay Per Click (PPC)

Click Through Rate (CTR)

Cost per Thousand Impressions (CPM)

Cost per Action (CPA)

Facebook allows you to promote your post in order to be viewed by maximum number of targeted users, by allocation of a certain budget, completely as per your discretion.

True

False

Search Engine Marketing or SEM refers to the following:

Process of driving website traffic by purchasing ads on Search Engine Results Pages (SERPs)

Is different from display ads, which use third-party websites rather than search engines as ad delivery platforms

Google AdWords is the SEM platform offered by Google, the leading search engine

All of the above

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