SMM Nov trash
Mastering Marketing Insights Quiz
Test your knowledge on marketing concepts and strategies with our engaging quiz! Designed for marketers, students, and enthusiasts alike, this quiz challenges you to think critically about key topics in the industry.
In this quiz, you will:
- Explore fundamental marketing principles
- Enhance your understanding of market research
- Learn about brand dynamics and consumer behavior
A ____ is a direction of sequence of events that has some monumentum and durabilityL;L it reveals the shatpe of the future and can provide sztrategic direction.
Fad
Trend
Megatrend
Fashion
Style
A ____ is a set of procedures and sources managers use to obtain everyday informaction about developmnet in the marketing environment.
Data warehousing system
Marketing intelligence system
Product management systems
Sales information Systems
Viral Marketing Campaign
If th egoal of marketing research is to shed light on the real nature of a problem and to suggest possible solutions or new ideas, the research is said to be ___
Secondary
Quantitative
Primary
Exploratory
Desceptive
A company would like to study the impact of advertising expenditure on sales and sales revenue. THis is and example of __ reaserch.
Secondary
Qualitative
Perscriptive
Exploratory
Casual
Customer profitability analysis (CPA) is best conducted with the tools of an accounting technique called ____ .
Factor analysis
Future date costing
Input-output analysis
Activity-based costing
Revenue based costing
The relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members ahare similar values, interests, and behavior constiture ____-
A group
A subcultire
A culture
A family
A social class
Jose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach jose or Erika
Personality type
Benefits
Age Segment
Social Class
Life Stage
According to the ___ criterion for useful market segments a segment should be the largest possible homogenous grouop worth going after with a tailores marketing program.
Differentiable
Substantial
Actionable
Measurable
Accessible
Identify the four pillars of brand equity, according to brand asset valuator model.
Presence, performance, advantage and bonding.
Energized differentiation, esteem, brand feelings and brand sailence
Relevance performance, bonding and avantage.
Energized differentiation, relevance, esteem and knowledge.
Brand Sailance, brand feelings, brand imagery and brand perfomrance.
If a consumer trying to decide between alternatives believes that a particular brand delivers acceptable product performance and can be short listed, she is in the _____ level of the brand dynamics pyramid.
Performance
Advantage
Relevance
Presence
Bonding
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