Is your tracker in the best shape it can be?
Take our 5-minute adaptive tracking quiz to find out how future-fit your tracker is.
Take our 5-minute adaptive tracking quiz to find out how future-fit your tracker is.
How long, on average, is your questionnaire?
Less than 15 minutes
15 – 30 minutes
30 – 60 minutes
More than 60 minutes
Is your questionnaire device-agnostic? By device-agnostic, we mean it can be displayed on any device including tablets and mobile phones.
Yes
No
Don't know
What type of equity metric, if any, do you include?
Kantar TNS equity metric (e.g. ConversionModel - power in the mind)
Other Kantar equity metric (e.g. MDF)
Non-Kantar equity metric
Don’t know
None - we do not have an equity metric
Do you include standard Kantar growth tool modules (e.g. Connect, NeedScope, communications tracking, qualitative, social)?
Yes
No
Don't know
What type of social analysis do you do? (Mark all that apply)
Social listening (counting mentions and tracking the brand’s performance e.g. DBA)
Social layering (comparing and contrasting to insights from other sources e.g. Social ConversionModel)
Social transformation (building value through combining and modelling various data e.g. Predictive equity)
Other
When last did you review the objectives of your tracker with your client?
Within the last year
More than a year ago
Never
Don't know
Where is your tracker based?
How long have Kantar TNS been running this tracker?
Please indicate your tracker’s sector
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