MKT MT E M2

1. What is the first stage in the consumer's purchasing process?

2. What is the final stage in the consumer's purchasing process?

3. According to Philip Kotler's Model of Buyer Behavior, what does the "Buyer's Black Box" represent?

4. Which of the following is an observable outcome of the buyer's decision-making process?

5. What is the term for dividing large, heterogeneous markets into smaller segments based on unique needs?

6. Which segmentation type is based on elements such as age, education, and occupation?

7. What does psychographic segmentation consider when dividing markets?

8. What is the process of changing behavior after gaining information or experiencing a product called?

9. Which factor includes elements like culture, social class, and subculture?

10.According to Maslow's Hierarchy of Needs, what comes first in the hierarchy?

11.What is the primary focus of undifferentiated marketing?

12.What does micromarketing involve?

13.What is the primary goal of differentiated marketing?

14.What is the term for creating market offerings that stand out and provide unique value?

15.What does the post-purchase behavior refer to?

16.What is the process by which people select, organize, and interpret information to form a meaningful picture of the world called?

17.What is the primary focus of concentrated marketing?

18.What is the role of beliefs in consumer behavior?

19.What is the role of selective attention in the perceptual process?

20.What is the process by which buyers learn from experiences and store information in memory called?

21.Dunkin Donuts targets the life style of coffee. This is an example of ________ segmentation.

22.________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.

23.Demographic segmentation is dividing the market into smaller groups based on__________.

24.A ________ is some combination of products, services, information, or experiences provided to consumers to satisfy a need or want.

1. The consumer decision-making process involves six stages, including "Product Choke and Purchase."

2. The buyer's black box consists of external factors such as cultural, social, economic, and technological elements.

3. Social factors affecting consumer behavior include family, social roles, and personal factors like age and occupation.

5. Selective attention is the tendency for people to remember good points made about a brand they favor and to forget good points about competing brands.

6. Learning refers to the process by which consumers change their behavior after they gain information or experience a product.

7. Market segmentation involves dividing large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively.

8. Geographic segmentation creates different target customer groups based on elements like age, education, and marital status.

9. Behavioral segmentation divides markets based on behaviors and decision-making patterns such as purchase, consumption, lifestyle, and usage.

10.Undifferentiated marketing involves targeting several different market segments and designing separate offers for each.

11.Differentiated marketing is less expensive than undifferentiated marketing and focuses on achieving higher sales and a stronger position.

12.Positioning involves tailoring a product so that it stands out from the competition and people want to buy it.

4. According to Abraham Maslow's Hierarchy of Needs, self-esteem needs are considered more pressing than physiological needs.