Meta Titles and Descriptions

What's the main purpose of a meta title?

To provide summary of the page content

To attract clicks from search engine results

To improve website loading speed

What is the ideal length for a meta title?

Under 20 characters

20-40 characters

50-70 characters

What is the ideal length for a meta description?

Under 100 characters

Between 155 and 160 characters

Between 170 and 220 characters

Why is it important to stay within the character limit?

To avoid truncation in SERPs

To avoid penalization

It's not important at all

What is the function of a meta description?

To directly influence search engine ranking

To track user behaviour on the website

To display advertisements on the page

To briefly explain the page content

What should a meta description include?

Keywords unrelated to the page content

Internal linking to other pages

A call to action

What are some best practices for writing meta titles?

Use long descriptive phrases with multiple keywords

Include your brand name even if it doesn't fit naturally

Keep it concise, informative, and relevant to the page content

What are some common mistakes to avoid when writing meta descriptions?

Using excessive punctuation and emojis

Including irrelevant keywords and misleading information

Using puns and humor

Exceeding the recommended character limit

How can you test the performance of your meta titles and descriptions?

Rely solely on your own judgement

Conduct A/B testing to compare different metas

Use analytics tools to track click-through rates

What are some additional reliable resources where you can learn more about meta titles and descriptions?

SEMRush, Megantic, Moz, Google for Devs

Wikipedia, Quora

Social media

What's the team's daily target for writing meta titles and descriptions?

There is no target

30-40 meta titles and descriptions

60+ meta titles and descriptions

What are some common grammatical errors to avoid?

Misspelled words and punctuation errors

Run-on sentences and sentence fragments

Incorrect verb tense and subject-verb agreement

Incorrect adjective order

Incorrect use of possessive form

Incorrect word choice

All of the above

How important is to proofread your work before publishing?

Not very important, search engines can handle some errors

Somewhat important, minor errors are acceptable

Very important, even small errors can negatively impact CTR

What are some effective ways to highlight your USPs?

Focus on KWs and ignore user benefits

Clearly state what sets you apart from the competition

Use generic phrases and/or vague language

How do you encourage clicks?

Using direct language and including a CTA

Provide information without asking for anything

Mention the consequences of not clicking on the link

What kind of language should you use in your writing?

Technical jargon

Slang

Formal Language

Complex vocabulary to appear more knowledgable

Conversational and engaging language relevant to your target audience

How do you adjust your tone and language?

Focus on sounding professional regardless of the audience

Use humor and sarcasm

Consider the age, interest, and online behavior of your audience

How can you use competitor's meta titles and descriptions to your benefit?

Ignore your competitors and focus on your own approach

Analyze their keywords, USPs, and CTAs for inspiration

Copy/paste their best practices

How can you optimize meta titles and descriptions for mobile search?

Keep the content concise and readable

Include emojis and symbols

Include your client's business hours

Each page should have a unique meta title and description

True

False

Driving sales is the main purpose of blog meta titles and descriptions

True

False

Product meta titles and descriptions should focus on product name, brand, and USPs

True

False

Category meta descriptions should briefly describe the category and its contents

True

False

What are some ethical considerations when writing meta titles and descriptions?

Avoid misleading or deceptive information

Don't make unrealistic claims

Be respectful and avoid offensive language

Don't plagiarize

Don't rely heavily on AI

Focus on providing genuine value to users

All of the above

How to avoid keyword stuffing?

Use keywords naturally and organically

Avoid repeating keywords or using too many variations

Prioritize user-friendliness and readability

All of the above

What are some creative ways to use meta titles and descriptions to stand out in search results?

Use humor and wit

Ask questions to spark curiosity

Address the user's pain points

All of the above

Customise your ride with sleek forged rims. Achieve a sportier aesthetic with forged rims from our range.

This meta description follows best practices.

This meta description doesn't follow best practices.

How can you improve this meta description: Customise your ride with sleek forged rims. Achieve a sportier aesthetic with forged rims from our range.

How do you write meta descriptions when faced with 404, empty category, or ideal URL?

I trust my gut and wing it.

Use advanced search operators, manual search, and additional techniques.

How do you approach topics that are new or unfamiliar?

Read blogs, product descriptions, category descriptions and other sources to help me better understand the subject

I ask for a different task.

I trust my gut and wing it.

How do you stay on-brand and relevant?

I use AI or CRM suggestions.

I do a deep dive on the client's website and socials to gain better insights on their background, target audience, tone of voice etc.

I copy and paste pieces of their previously published content.

Meta Titles and Descriptions

More Quizzes