Elive! (BHR Monthly Enewsletter) HQ - MARKETING & COMMUNICATIONS

Do you know what is e-LIVE?

I think I know.

I have no idea at all.

It is Berjaya Hotels & Resorts’ e-newsletter.

Have you subscribed to e-LIVE?

Yes, I have subscribed to e-LIVE.

No, I am not interested to subscribe.

Where to subscribe anyway?

Have you ever received e-LIVE before?

Yes, I received once.

Yes, I received every month.

No, I did not subscribe to e-LIVE.

How relevant do you find the information in e-LIVE?

Very relevant. It keeps me updated on the latest promotions.

Relevant. But it would be better with more highlights about each hotel property.

I have no idea. I did not subscribe to e-LIVE.

How much of the e-LIVE do you read?

More than half.

Less than half.

Just the headline.

Usually I just browsed and deleted the e-LIVE.

What would you like to see in our future e-LIVE?

More information on F&B promotions.

More information on room promotions.

More information on upcoming events.

More information about CSR projects.

More information about career growth and company’s direction.

All of the above.

How often would you like the e-LIVE to be sent out to you?

Once every month.

Once every 2 months.

Once every 3 months.

Which section of e-LIVE do you read the most?

LIVE-ing Spotlight

LIVE-ing Lifestyle

LIVE-ing Stories

All of the above.

Have you subscribed to other hotels’ e-newsletters?

Yes, only 5-star hotels.

Yes, so that I would know what they are offering every month.

No, I am not interested at all.

How would you rate the content of e-LIVE compared to other e-newsletters?

The content is more or less the same.

The content can be improved.

No idea. I have never subscribed to any e-newsletters.

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