Coffee Brewing Preference
Do you drink coffee?
Yes
No
Do you drink coffee at home?
Yes
No
How do you prepare coffee at home?
Espresso Machine
French Press
Drip Pot
Keurig
Instant
Other
How much do you enjoy the convenience of Keurig? (5 being strongly enjoy)
1
2
3
4
5
How much do you enjoy the quality of Keurig coffee? (5 being strongly enjoy)
1
2
3
4
5
How much do you enjoy the variety of Keurig coffee types available? (5 being strongly enjoy)
1
2
3
4
5
Overall, how much do you enjoy your Keurig? (5 being strongly enjoy)
1
2
3
4
5
How easy is the process of using your espresso machine? Take preparation, brewing, and cleaning into account. (5 being very easy)
1
2
3
4
5
What is the quality of coffee you make with your espresso machine? (5 being very good)
1
2
3
4
5
How much do you enjoy the variety of coffee flavors available for your espresso machine? (5 being strongly enjoy)
1
2
3
4
5
Overall, how much do you enjoy your espresso machine?
1
2
3
4
5
How easy is the process of using your French press? Take preparation, brewing, and cleaning into account. (5 being very easy)
1
2
3
4
5
What is the quality of coffee you make with your French press? (5 being very good)
1
2
3
4
5
How much do you enjoy the variety of coffee flavors available for your French press? (5 being strongly enjoy)
1
2
3
4
5
Overall, how much do you enjoy your French press? (5 being strongly enjoy)
1
2
3
4
5
How easy is the process of using your drip coffee maker? Take preparation, brewing, and cleaning into account. (5 being very easy)
1
2
3
4
5
What is the quality of coffee you make with your drip coffee machine? (5 being very good)
1
2
3
4
5
How much do you enjoy the variety of coffee flavors available for your drip coffee machine? (5 being strongly enjoy)
1
2
3
4
5
Overall, how much do you enjoy your drip coffee maker? (5 being strongly enjoy)
1
2
3
4
5
How easy is the process of making your instant coffee? Take preparation, brewing, and cleaning into account. (5 being very easy)
1
2
3
4
5
What is the quality of coffee you make while using instant coffee? (5 being very good)
1
2
3
4
5
How much do you enjoy the variety of flavors available for your instant coffee? (5 being strongly enjoy)
1
2
3
4
5
Overall, how much do you enjoy instant coffee? (5 being strongly enjoy)
1
2
3
4
5
How easy is the process of your coffee brewing method? Take preparation, brewing, and cleaning into account. (5 being very easy)
1
2
3
4
5
What is the quality of coffee you make with your coffee brewing method? (5 being very good)
1
2
3
4
5
How much do you enjoy the variety of flavors available for your coffee brewing method? (5 being strongly enjoy)
1
2
3
4
5
Overall, how much do you enjoy your coffee brewing method? (5 being strongly enjoy)
1
2
3
4
5
What is keeping you from making coffee at home?
Takes too long to make
Never comes out consistent
Can't find a flavor I like
Other
Please Specify:
If there was a coffee making option that minimized preparation work, would you use it?
Yes
No
If there was a coffee making option that was always consistent, would you use it?
Yes
No
If there was a coffee making option that had hundreds of different flavor options, would you use it?
Yes
No
What is your gender?
Male
Female
What is your age?
Under 20
21-24
25-30
31-34
35-40
41-44
45-50
51-54
55-60
60+
What is your community type?
Urban
Suburban
Rural
What is your highest level of education?
Highschool/GED
Associates Degree
Bachelors Degree
Masters Degree
Doctorates Degree
Have you used a Keurig machine in the past month?
Yes
No
How much did you enjoy your Keurig experience? (5 being strongly enjoy)
1
2
3
4
5
Would you recommend a Keurig product to a friend or family member? (5 being strongly yes)
1
2
3
4
5
Why have you not used a Keurig product in the last month?
Have not had access to one
I don't like Keurig machines
It is too expensive
Other
Please Specify:
What don't you like about Keurig machines?
Coffee is low quality
Difficult to use
Lots of environmental waste
Other
Please Specify:
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